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Caitlin Caswell is a Senior Marketing Programs Manager at Gladly. Caitlin has over six years of experience in marketing and communications, with a focus on digital marketing and content strategy. Caitlin has a proven track record of developing and executing successful marketing campaigns that drive customer acquisition and growth.

Caitlin began their career as a Senior Marketing Communications Analyst at NerdWallet, where they served as the central owner for all content, from messaging to analysis and guidance. Caitlin then became the Marketing Campaign & Channels Manager at Bluewolf, an IBM Company. In this role, they managed agency relationships in the areas of social media, paid media, content, and design.

In January 2020, Caitlin joined Cisco as a Digital Marketing & Content Strategist on the Global Digital Acquisition team within Corporate Social Responsibility. Her primary focus is the success and growth of Cisco Networking Academy, an education program that changes the lives of millions of students and thousands of educators around the world. Caitlin leads content, messaging, and demand generation strategy and execution for the program.

Caitlin has a Bachelor’s degree in Journalism from San Francisco State University.

Caitlin Caswell reports to Jason Finkelstein, Chief Marketing Officer. They are on a team with Tu-Anh Ha - Head of Marketing Operations, Teresa Cullen - Sr. Brand Designer, and Rob DiNuzzo - Head of Growth Marketing.