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The Marketing and Content team at Givelify is responsible for crafting and executing strategic marketing initiatives that enhance brand awareness and drive user engagement. They create compelling content that showcases the app's unique features for givers, churches, and nonprofits, while developing targeted campaigns to attract new users and retain existing ones. This team collaborates closely with product development to ensure that the messaging aligns with user needs and company goals, utilizing various channels such as social media, email, and visual design to reach their audience effectively.