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Raja Nabeel Banwa is an experienced professional in leadership and brand management, currently serving as General Manager at Giraffe Pakistan since October 2024, where responsibilities encompass overseeing country operations across various business verticals, including Coke Studio and live events. Previously, Raja held key positions such as Head of Brands & Digital at Highnoon Laboratories Limited and Route2Health, successfully executing significant rebranding and market strategies. Raja also contributed to the Pakistan Cricket Board as Marketing Manager, focusing on integrated marketing campaigns, and held roles at Nestlé, culminating as Digital Manager for NESCAFE. Educational credentials include an MBA from Lahore University of Management Sciences and a recent program at Saïd Business School, University of Oxford.