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Tom Croke

Advisor at Giide

Tom Croke's work experience includes a diverse set of roles and responsibilities. Since 1998, they have been the Co-Founder of LiveToPlay, Inc. In 2000, they worked as the Director of Business Development at Ariba. From 2001 to 2011, they served as the Vice President International, Corporate Development and Business Development at DemandTec, Inc. Tom then became the Senior Vice President Global Sales at DemandTec, an IBM Company, from 2011 to 2013. From 2013 to 2015, they worked as the Global Brand Executive for the Enterprise Marketing Management Division in IBM Software Group. In 2015, Tom joined PopSockets as an Investor and Advisor and later became the CEO from April 2016 to December 2016. In 2018, they held multiple roles including Board Director at Giide, Sam The Concrete Man, and 2ndSun. Tom also became the Managing Member of Romey Holdings, LLC in the same year.

Tom Croke pursued their higher education at the University of Southern California from 1988 to 1991, where they obtained a J.D. degree in Law. Prior to that, they attended UC San Diego from 1984 to 1988, earning a Bachelor of Arts (B.A.) degree in Political Science and Government.

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