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Asoka M.P. Valayil is an experienced professional in the consumer electronics industry, currently serving as the National Key Account Manager at Gigaset since September 2018. In this role, Asoka oversees commercial management for major Italian consumer electronics buying groups and coordinates sales agents for regional and B2B sales. Previously, Asoka held various positions at Sony Europe Ltd from 2010 to 2017, including Key Account & Export Manager, where responsibilities included defining annual sales budgets, managing promotional plans, and developing business strategies for both the corporate and export channels. Early career experiences included roles at Henkel Italia S.p.A. and other companies, where Asoka gained expertise in trade marketing, customer service, and sales. Asoka holds a Master's Degree in Consumer Behaviour, Commercial Distribution and Corporate Communication from IULM University, complemented by a Bachelor's Degree in Modern Languages and Communication from the same institution.