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Giella Poblocki has been in the cosmetics industry for over 30 years. Giella began their career in 1989 as a Salesperson at Luminique Cosmetics. In 1992, they moved to Vidal Sassoon as the National Sales Manager for Luminique. In 2001, they founded GIELLA custom blend cosmetics and has served as the Creator/Founder ever since.

Giella Poblocki has a diverse educational background. Giella attended Hofstra University from 1984 to 1986, majoring in Marketing. Giella then attended the Fashion Institute of Technology from 1986 to 1988, where they earned a Bachelor of Science in Fashion Marketing. Finally, they attended Pace University - Lubin School of Business from 1997 to 2000, where they earned their Master of Business Administration in Marketing.