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Aline Bezerra

Martech & Strategy Director at GhFly

Aline Bezerra is a seasoned marketing professional with extensive experience in digital strategy and growth, currently serving as Martech Director at GhFly since January 2022. Prior roles include Head of Acquisition and various management positions at BTG Pactual, where Aline directed digital planning and sales growth initiatives. Aline was also Head of Digital Planning and Marketing at NewBlue Marketing de Performance, focusing on strategy development, data-driven solutions, and campaign management across multiple digital channels. Educational qualifications include an Executive MBA from FGV and a Bachelor's degree in Advertising from FAPCOM, alongside specialized training in leadership and digital marketing analytics. Aline has participated in key national events, including the E-commerce Brasil Forum and DigiTalks, further establishing expertise in the field.

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