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Alexandra Schreiner is an experienced professional in eCommerce and merchandising, currently serving as the eCommerce Key Account Manager at ghd since August 2023. Alexandra has a robust background in the fashion industry, having previously worked as an Assistant Merchandiser and Merchandise Assistant at Lipsy London, where responsibilities included range planning, critical path management, and stock management. Earlier roles include an Allocation Analyst position at TJX Europe and Ecommerce/Online Marketing Coordinator at GANT, where skills in campaign optimization and product performance analysis were developed. Starting in retail with various sales assistant roles, including at Giorgio Armani and HALLHUBER GMBH, Alexandra possesses strong interpersonal and communication skills, underpinned by academic qualifications in Fashion and Product Management at AMD Akademie Mode & Design and a Bachelor's in Fashion Management from Mediadesign University of Applied Sciences.