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Barbara Loru is currently the Head of Marketing & Communications at GFT Group, where Barbara has been working since January 2023. Barbara previously held the same role at SDG Group from September 2020 to January 2023. Before that, Barbara was the Chief Marketing and Communication Officer at Econocom International Italia from January 2011 to December 2019. Barbara has also worked as a Marketing & Communication Manager at ECS Italia and as a Marketing Assistant at Matra Datavision Inc. Throughout their career, Barbara has been involved in designing and launching omnichannel plans that integrate digital and traditional touch points.