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Pablo Munoz de Cote is a co-founder of Medsi.mx, starting in 2022. Prior to that, they were the founder of MDR from 2008. In 2020, they co-founded Arrow.

Pablo Munoz de Cote has a Bachelor of Business Administration - BBA from Tecnológico de Monterrey. Pablo also attended Stanford University Graduate School of Business where they completed an Executive Program in Strategic Marketing Management Executive Program 2012. Lastly, they have a Certification in strategic management and International business from The University of British Columbia.