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Jean-Paul Geelhoed is a seasoned professional with extensive experience in commercial horticulture and customer success across various sectors. Currently serving as European Head of Commercial Horticulture at Germains Seed Technology since March 2023, Jean-Paul is part of the European Leadership Team, focusing on sustainable growth in the EMEA region. Previous roles include EMEA Senior Director of Operations at Apeel and various leadership positions at Bayer Crop Science, emphasizing customer experience and sales effectiveness. Earlier career highlights include significant contributions at Mindshare Netherlands in data and technology, and operational management at Noblis Salesconnections, complemented by a strong educational background including an MBA from Avans University of Applied Sciences.