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Gordon Forsyth is a seasoned professional in experience innovation and marketing, currently serving as Practice Lead for Experience Innovation at Gerent, LLC since March 2020, where strategic vision is provided to B2C and B2B brands leveraging Salesforce for digital transformation. Concurrently, since November 2013, Forsyth holds the position of Senior Practice Lead at DefinedLogic, focusing on experience strategy and product management. Previously, from May 2002 to May 2013, Forsyth was a founding partner at BSY Associates Inc., managing a boutique agency with a focus on international commerce and branding, and served as EVP, doubling revenue over three years. Earlier career highlights include VP of Product Marketing at American Shipper, where product strategy and market expansion were developed, and Associate Publisher and Business Journalist at International Commerce & Technology. Forsyth earned a BA in English from the University of Delaware.