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Abram Chan is an experienced product designer currently serving as the Lead Product Designer at GEOTAB since September 2018, where efforts focus on shaping urban infrastructure planning through commercial movement insights. Previously, Abram held titles including Product Design Team Lead in Data & Analytics, managing a team of designers to enhance fleet workflow experiences, and Senior Product Designer, optimizing driver and fleet management processes. Abram co-founded the first Design team at Geotab, significantly expanding its size. Prior to GEOTAB, Abram worked as a User Experience Architect at Havas Canada, designing retail service applications and e-commerce experiences, and as an Information Architect at Ariad Communications, improving services in various sectors. Early career experiences include roles as a User Experience Intern at D2L and a Research Assistant in the Reasoning and Decision Making Lab. Abram holds a Masters of Digital Experience Innovation and a Bachelor of Arts in Psychology from the University of Waterloo.