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Amy Smith's work experience starts in 2008 with Authentic Wines and Spirits, where they worked as an Innovative Packaging Sales Ambassador and Territory Manager. Amy was responsible for driving brand awareness and trial for packaging wines through strategic partnerships and events. Amy then joined Authentic Wines and Spirits Merchant - Charton Hobbs Group in 2010 as a Key Account Manager, where they developed relationships and achieved significant brand growth for iconic wines.

In 2011, Amy moved to Diageo, where they held various roles over the years. As an Associate Brand Manager, they led the commercialization of Guinness brand positioning and St. Patrick's Day programming. Amy then became a Senior Brand Manager for Grand Marnier, where they were responsible for brand initiatives in Canada that led to a 3% increase in sales. Amy also worked as an Innovation Manager, overseeing commercialization and delivery of complex innovation projects for Diageo brands.

In 2019, Amy became the Senior Manager for Tanqueray, Ketel One & Ciroc Vodka, leading strategic brand planning and long-term strategy for these luxury brands. Prior to their current role as Head of Marketing - Brand & Customer at Georgian Bay Spirit Co., they held the position of Marketing Director - Brand & Customer at the same company.

Throughout their career, Amy has consistently demonstrated expertise in marketing strategies, brand management, and driving profitable growth for Diageo and other organizations they worked with.

Amy Smith attended Fanshawe College from 2004 to 2006, where they studied Business. In 2010, they enrolled at Ryerson University to pursue a degree in Marketing. No completion or end year is provided for their education at Ryerson.