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Charles Nieves is an accomplished sports executive with extensive experience in revenue generation and strategic operations within athletics and marketing. Currently serving as Executive Associate Athletics Director at the Georgia Institute of Technology, Nieves oversees various external units, including multimedia rights, ticketing, and marketing, all while reporting directly to the Athletics Director. Previous roles include Vice President of Marketing & Team Partnerships at GameDay Vodka, where notable achievements included launching the first sports spirits brand, and General Manager for the Miami Hurricanes at Learfield IMG College, recognized for exceptional revenue growth. Moreover, earlier experience encompasses leadership in corporate partnerships at the Boys & Girls Clubs of America and a strong sales foundation with the Georgia Bulldogs. Nieves holds an MBA and an M.S. in Sport Administration from Georgia State University, as well as a B.S. in Business Management from the University of North Carolina at Pembroke.