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Gerardo Aceves Plascencia is an experienced marketing and communications professional with a career spanning over two decades. Currently serving as Subdirector of Publicidad, Contenido y Marca at Gentera since September 2018, Gerardo previously held key positions at companies such as Cloud Media, Servicios Corporativos Melody-Milano, and Alexa Corporación. Demonstrating expertise in operational processes, strategic planning, and marketing execution, Gerardo has successfully led various initiatives, including national marketing campaigns, social responsibility projects, and market research programs. Educated in Public Image Consulting and Marketing, Gerardo holds a Master's degree from Colegio de Imagen Pública and a Bachelor's degree from Universidad del Valle de Atemajac.