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Natalya Edwards currently serves as the Head of Digital and Retailer Marketing at Genesis Motor America, where Natalya leads teams focused on developing personalized digital customer experiences to enhance brand awareness and drive demand. Prior experience includes serving as Senior Group Manager of Product Management at Hyundai Motor America, managing the performance of various car and SUV product lines, and previously holding roles at Genesis Motor America as Senior Manager of CRM, where Natalya implemented strategies that significantly increased lead generation. Additional experience spans positions at Toyota North America as Associate Manager of Product Marketing and Sr. Analyst in Consumer Insights, as well as a Marketing Manager role at ADP. Natalya Edwards holds an MBA from USC Marshall School of Business and a BA in Marketing from Cal State Fullerton.