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Rosaleini Verieta has extensive experience in customer engagement, marketing, and corporate communications, primarily within the financial services industry. Currently serving as the Head of Customer Engagement & Partnership Distribution at Generali Indonesia since July 2018, Rosaleini focuses on maximizing profit through innovative marketing campaigns and product promotion strategies. Prior roles include leadership positions at Generali Indonesia, PT INDOSAT OOREDOO, ACE Jaya Proteksi, and PT Bank Danamon, where Rosaleini developed strategic communication plans and sales strategies to enhance customer experience and engagement. Rosaleini holds a Master's degree in Business/Corporate Communications from the University of Indonesia and a Bachelor's degree in Economic Management from the University of Trisakti.