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Cristina Bolívar is an experienced product manager with a diverse background in marketing across various industries. Currently serving as Product Manager Campañas and PM Local & Trade Marketing at General Optica since March 2016, Cristina has previously held positions at Groupe Cofidis Participations (April 2013 - April 2016) where responsibilities included managing online channels and mass media planning, and at Bayer Pharmaceuticals (May 2011 - July 2012) as Product Manager and Brand Manager focusing on dermatological products. Cristina's career began at Laboratorios LETI (December 2008 - February 2011) as a Product Manager Assistant in dermatology and personal care marketing. Cristina holds degrees in Digital Marketing from ESIC Business & Marketing School, Marketing Executive from EADA Business School, and Marketing Management from Universitat de Girona.