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Rashana Trim currently serves as the OnStar eCommerce Head of Merchandising at General Motors, a position held since October 2023. Prior to this role, Rashana was the Director of Product and Content Marketing at TuneIn, where core responsibilities included leading global merchandising and digital marketing efforts across key markets such as the US, Canada, Germany, and Great Britain. Rashana's experience at Amazon spanned multiple titles, including Head of Subscriptions Product Marketing for Digital Comics, where strategic marketing initiatives significantly boosted program growth. Earlier positions involved managing substantial P&Ls for various product categories, executing innovative marketing campaigns, and enhancing revenue through collaborative efforts with product and technology teams. Rashana began a professional career at The TJX Companies, Inc. and has held several roles focused on sales analysis and inventory management. Rashana holds a Bachelor of Science degree in Economics with a Retail Focus from The Wharton School, which was completed in 2013.