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Jeff Bush has extensive experience in software engineering and leadership roles across multiple high-profile technology companies. Currently, Jeff serves as the Executive Director of Digital Vehicle Experience at General Motors, overseeing teams responsible for the in-vehicle user interface and application software. Prior to this role, Jeff worked at Google, where significant contributions included roles as a Machine Learning Engineer/Project Lead at Google[X], and Software Lead for Project Amber, focusing on mental health diagnostics. Notable previous positions include Director of RokuOS Software at Roku Inc., Director of Media & Graphics Software at webOS, and contributions to Apple's original iPhone team as a Sr. Manager/Tech Lead. Jeff began the career as a Software Engineer at Danger, where effort was pivotal in developing the original T-Mobile Sidekick. Jeff holds a Bachelor of Science degree in Computer Science from Grand Valley State University.