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Amy Masica is an accomplished marketing professional with extensive experience in the automotive industry. Currently serving as the Director of Chevrolet Truck Marketing at General Motors since January 2014, Amy Masica has held various key positions including Senior Marketing and Advertising Manager for the Chevy Silverado and GMC HUMMER EV Marketing Manager. Previous roles at Digitas and Campbell-Ewald focused on developing and launching digital assets, managing marketing projects, and collaborating with clients and third parties to enhance campaign effectiveness. Amy Masica holds a Bachelor of Business Administration in Advertising from Western Michigan University.