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Jenna Archer Gross is a seasoned marketing professional with extensive experience in brand experience and media planning across various industries, particularly within the consumer packaged goods sector at General Mills. Currently serving as the Sr. Brand Experience Lead for the Cereal Portfolio and Division Initiatives, Jenna orchestrates omni-channel media strategies, integrates performance marketing, and drives brand growth through innovative campaigns. Previous roles include significant contributions to Sleep Number Corporation as a Media Planner and account management positions at Hanley Wood Marketing and Starkey Hearing. Jenna holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Wisconsin-La Crosse, complemented by studies at Copenhagen Business School.