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Ahmed Alrefai is an experienced professional in event management and business development, currently serving as the Riyadh Winter Wonderland Zone Manager at the General Entertainment Authority since September 2019. Prior to this role, Ahmed held significant positions including Director of the Saudi Franchise Expo at Sunaidi Expo, Senior Account Manager at Abdullatif Jameel Advertisements, Show Manager at Reed Sunaidi Exhibitions, and Sales Manager at Sunaidi Expo. With a Bachelor's degree in Information Technology and a minor in Business from the University of Missouri-Kansas City, Ahmed has demonstrated a strong ability to create and deliver projects, develop PR strategies, and lead high-growth initiatives in the international business landscape.