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Ahmad Al Mehmadi currently serves as Vice President of Events and Chief Communications Officer at the General Entertainment Authority, where responsibilities include launching significant campaigns such as the 2018 Roznamah Campaign and organizing the GEA's Entertainment Summit in Los Angeles. Prior to this role, Ahmad held various marketing positions at NADEC Foods, culminating as Marketing Director for the Food Category, where strategic development and new business initiatives were key focuses. Additional experience includes marketing management roles for juices and desserts, as well as fresh and long-life milk, and early career roles at SEDCO and Unilever. Ahmad holds a Bachelor of Science degree in Marketing from King Fahd University of Petroleum & Minerals.