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Rejith Kumar is an experienced professional in brand development and business management with a career spanning over two decades in the consumer electronics and IT distribution sectors. Currently serving as the Regional Brand Development Manager and Head of B2B at General Enterprises Co. LLC (GECO) since September 2014, Rejith oversees licensing for prestigious brands in the household and consumer electronics industry. Prior to this role, Rejith held key positions including Regional Business Development Manager at Nakamichi MEA, Product Manager at Logicom, and Business Development Manager at Ashley LLC. Rejith also served as Category Manager at EMAX – Max Electronics LLC and Business Development Manager at Arab Business Machine Ltd, further demonstrating a strong background in product development, distribution, and market strategy across the GCC region.