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Steve Rosse is an accomplished marketing executive with extensive experience in product innovation, commercialization, and strategic development. Currently serving as Vice President of Marketing at Genera since July 2024, Rosse previously held key positions at Jadex Inc. and Eco-Products, where responsibilities included leading product strategy and development. Early career highlights include roles at Solo Cup Company and Sweetheart Cup Company, focusing on national account sales and corporate development, respectively. Rosse's background also includes experience as an Environmental Engineer and a Lieutenant in the US Navy. Educational credentials include an MBA from Northwestern University's Kellogg School of Management and a BS in Civil Engineering from the University of Nevada, Reno.