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Adriana Tovar is an experienced marketing and media professional currently serving as Marketing Media Manager and Social Media Strategist at Genelec since October 2014. Previous roles include Profesional redes sociales for Urna de Cristal at the Ministerio de Tecnologías de la Información y las Comunicaciones, Coordinador de editores web, and Editora web at Radio Televisión Nacional de Colombia, and journalist positions at Colprensa and Todelar. Adriana Tovar holds a Máster en Marketing Digital & E-commerce from EAE Business School, a Máster en Comunicación y Periodismo Digital from Universidad Autónoma de Barcelona and Universidad Carlos III de Madrid, and a degree in Comunicadora Social - Periodista from Universidad Sergio Arboleda.