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Gavin joined Genasys in 2022 to head up the global marketing strategy and implementation. A marketing expert with over 20 years of experience across B2B and B2C, Gavin has run marketing campaigns for some of the biggest brands in the world and has held c-suite positions at international marketing agencies and SaaS scale-ups. With a specialism in data-led strategies, he is now responsible for ensuring a customer-centric marketing approach as they grow the brand internationally.