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Sofia Caro Valencia is a seasoned professional in public relations and marketing with a diverse background in the startup ecosystem and technology media. Currently serving as Performance PR Manager at Gen3 Marketing, Sofia possesses extensive experience from previous roles at Publicize, where a progression from Account Executive Intern to Senior Account Manager was achieved. Sofia has contributed to esteemed publications such as Forbes Centroamérica, Entrepreneur Magazine, 150sec, Socialgeek.co, and Pulzo.com, focusing on technology and startup insights in Latin America. Additionally, Sofia has served as a mentor for the entrepreneurship program at Universidad de Los Andes and acted as a judge at the Techstars Startup Weekend, demonstrating a commitment to fostering innovation and supporting new ventures. Sofia holds a Bachelor of Commerce in International Business/Marketing from Concordia University.