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Lauren Helenihi is an accomplished business development professional with extensive experience in experiential partnership activations. As Co-Founder and Senior Director at GenCity Labs since November 2022, Lauren has worked with high-profile clients such as the Golden State Warriors, NFL, and Google. Previously, as Founder and CEO of Lauren Lucy Weddings & Events, Lauren specialized in custom event planning. During tenure at Freeman Company, $8M in revenue was generated through successful partnerships with Fortune 500 clients. Lauren has also managed significant events for SAP, doubling sales at Basecamp Hospitality, and held various roles in event coordination throughout the career. Lauren holds a degree in Communication and Sociology from UC Santa Barbara.