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Laurel B. is an experienced product and UX designer, currently serving as Lead Product Designer at Gen City Labs, specializing in product design, web development, and UX strategy for Web3 applications. Concurrently, Laurel works as a User Experience Designer at NFHeroes, LLC, focusing on NFT collections and P2E gaming. With a consulting practice since 2017, Laurel has developed AI-enhanced solutions and conducted UX research for various startups. As the founder of BeautyWhim, a mobile app connecting beauty service seekers with professionals, Laurel led design and strategy efforts that addressed market needs. Previous experience includes ownership of Laurel Beauty Lab and project management at OP Contract. Laurel holds a Professional Certificate in Foundations of UX Design and has furthered education at institutions such as the University of Maryland and Stanford Continuing Studies.