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Sefa Bicer is a sales and business development professional with experience in the restaurant and hospitality industry. Sefa is currently based in Dubai, working for Geidea Solutions.

Bicer's previous experience includes working as an Enterprise Sales Manager for Repeat, a smart loyalty solution that rewards its users on their frequency and spends at their favourite restaurants/hotels. In this role, they were responsible for managing assigned geographic territories, working with the account management team to ensure customer satisfaction, and following up with potential clients after demos to close contracts.

Prior to that, Bicer worked as a Regional Sales Manager for Foodics, a complete cloud-based EPoS system for restaurants developed in Saudi Arabia. In this role, they were responsible for managing a team of sales executives, securing new opportunities, and increasing Foodics' market share. Sefa also targeted accounts in Middle East and Europe (with a special focus on the Gulf), typically at ownership level, in the small to medium-sized business market.