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Hisham A. Farhat has a diverse work experience in sales and business development roles. Hisham currently holds the position of Director of Sales and Business Development at geidea. Prior to this, they worked as a Sales Director at NADEC Foods and as a Regional Sales Director at Aujan Coca-Cola Beverages Company (ACCBC). Hisham also served as the Director Sales Operations at MenaBev, where they were responsible for sales and delivery management, developing sales strategies, and managing support functions. Hisham previously worked at SIBCO Bottling Company - Pepsi Cola HQ Jeddah, where they held various positions including Senior GTM & Sales Operation Manager, Sales Systems Development Manager, Territory Development Manager, Account Development Representative, and Territory Coordinator. Hisham began their career as a Sales Supervisor at MRCO-Egypt Co., Ltd. Overall, Hisham has extensive experience in sales management, strategic planning, team leadership, and achieving sales targets.

Hisham A. Farhat obtained a Bachelor's degree in Accounting from Tanta University between 1995 and 1999. In 2022-2023, they pursued a Diploma in Strategic Management and Leadership with a focus on Business Administration and Management from Qualifi Ltd.