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Geoff Kuehn is an accomplished marketing and consumer research professional with extensive experience in leading teams and driving business strategy. Currently serving as Director of Consumer Research at GEICO since March 2023, Kuehn is responsible for integrating consumer insights into business operations. Prior to this role, Kuehn held positions such as Director of Quantitative Creative Analytics at The Sound, where the focus was on deriving meaningful insights for brand success, and Lead Researcher at 84.51Ëš, managing custom primary research projects for Kroger and CPG clients. Kuehn's background includes significant roles at dunnhumby, Convergys, GfK, and JD Power and Associates, contributing to a rich expertise in analytics and customer experience across various industries. Kuehn holds a BS in Marketing and Decision Science from Miami University and an MBA in Marketing from Eastern Michigan University.