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Apoorva Pandey is an experienced marketing and business professional currently serving as the Business Head and CMO at Baby Forest since December 2021, focusing on Ayurveda-based products for children. Additionally, Apoorva owns three Geetanjali Salon franchises in Delhi/NCR and has held various marketing leadership roles, including Head of Marketing at Miraah and Sr. Marketing Manager at Bio Sculpture India. Previous experience includes strategic marketing management at Viadeo and Crystal Hues Ltd., as well as business development at Metaflex Doors India Pvt. Ltd. Apoorva's educational background includes an MBA in Marketing from the Birla Institute of Management Technology and a Digital Marketing Master Certification from Digital Vidya. A Bachelor of Science degree in Zoology, Botany, and Geology was obtained from Kanpur University.