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Juan Ignacio Sixto is a seasoned professional in digital media and content strategy, currently serving as CEO and Co-Founder at GATO since October 2020. Prior experience includes roles as Global Head of Kids at El Reino Infantil and Head of Viacom Digital Studios International Americas at Paramount International, where responsibilities encompassed leading digital initiatives across various platforms in Latin America. Juan Ignacio has contributed to the academic field as a professor at Universitat Pompeu Fabra, focusing on digital writing and journalism. Additionally, Juan Ignacio has been a speaker at prominent conferences, sharing expertise in virtual reality, digital storytelling, and emerging media trends. Academic credentials include a Master's degree in Journalism from Universidad de 'San Andrés', a Digital Business Executive Program from Universidad de Palermo, and a Bachelor's degree in Communication Sciences from Universidad de Ciencias Empresariales y Sociales.