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Maria Birnell is an accomplished media professional with extensive experience in digital production and copyediting across several prominent organizations. Currently serving as Lead Producer at Gannett | USA TODAY NETWORK since December 2020, Maria specializes in optimizing digital content for New York state newsrooms with a focus on SEO and has successfully grown audience engagement through strategic social media management. Prior to this, Maria held various roles at Observer-Dispatch, including Head Design House Liaison, Copy Chief, and Assistant Copy Chief, where skills in editing, team management, and content quality assurance were developed. Maria's earlier experience includes positions at Utica Observer-Dispatch, Gannett Central New York Newspaper Group, and Watertown Daily Times, where foundational skills in design and editorial leadership were cultivated. Maria holds a Bachelor of Science in Journalism and a Bachelor of Arts in English: Creative Writing from SUNY Brockport.