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James Sim has over 12 years of professional experience, beginning in 2008 as a Product Management Analyst for HSBC. In 2011, they cofounded Zumvee, an experiential gifting site, where they conducted sales and business development and concept building and product management for the ecommerce portal. In 2012, they became a Change Management Analyst for Schroders, and in 2013, they were a Data Process Manager for Hewlett-Packard. In 2014, they became Country Product Manager for Lazada Singapore, where they launched Lazada.sg by ensuring product market fit and defined improvements for marketplace platform, operations and buyer experience. James then built and managed the product management team to support marketing, sales & operations roadmap. In 2015, they were a Product Manager for Redmart Marketplace. In 2016, they became VP Product Management for Lazada Group, where they managed product team for supply chain, seller ERPs, logistics and eCommerce integrations in South East Asia. James was also the PMO for Alibaba's South Asia logistics tech expansion. In 2018, they became VP of Product for SWAT Mobility, a Forbes Asia Top 100 Startups 2021, providing ride-sharing services. Finally, in 2020, they became Director for GANK Global, a SEA's most advanced creator platform that enables local creators and gamers to build a personal business and income streams from their local fanbase.

James Sim obtained a Master's Degree in Management Information Systems, General from Nanyang Technological University Singapore in 2015. James also received an iAxil & Garage Ventures certification from istartup in 2015. Additionally, they were certified as a Certified ScrumMaster by the National University of Singapore.