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Namrata Garikapati is a seasoned professional in performance marketing, currently serving as Senior Manager Performance Marketing at Gameskraft since November 2019. Previously, Namrata held roles in digital marketing at Zoomcar, where responsibilities included end-to-end ownership of performance marketing that accounted for 65% of overall revenue, and at Livspace.com, driving multi-channel paid marketing initiatives. Namrata also has experience as a Senior Business Analyst at Merkle Sokrati, managing social media campaigns for diverse clients. Early career roles include business development at the Federation of Asian Biotech Associations and internships focused on chemical engineering at the Indian Institute of Technology, Madras, and the Indian Institute of Chemical Technology. Namrata holds a degree from the National Institute of Technology Warangal.