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Charmis Pala is an accomplished professional with extensive experience in search engine optimization and digital marketing. Currently serving as Associate Director at Games24x7 since August 2020, Charmis directs community and user-generated content projects while overseeing SEO strategies for flagship offerings like Rummy Circle and My11Circle to maintain and enhance their market leadership. Previous roles include Global SEO Director at Cleartrip.com, SEO Head at Craftsvilla, and SEO Manager at Housing.com, where responsibilities spanned traffic growth and comprehensive SEO management. Charmis's career commenced as an SEO Executive at Savit Interactive, and educational qualifications include a Bachelor's Degree in Computer Science from the Institution of Engineers of India and a Diploma in Electrical, Electronics, and Communications Engineering from Atmiya Institute of Technology & Science.