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Justin Nel currently serves as Director at Gain Theory, a leading marketing consultancy focused on enhancing brand growth through data-informed decisions, since January 2024. Prior to this role, Justin held the position of Commercial Director Analytics & Media at Circana, a company formed from the merger of IRI and NPD, from August 2019 to January 2024, where expertise was applied to navigate consumer behavior complexities. Justin also worked as Lead Consultant and Sales Director for Mintel's Purchase Intelligence from July 2014 to May 2019, overseeing commercial performance and liaising across various sectors. Earlier positions include Key Account Director for Australia & New Zealand at Mintel and Senior Account Manager at Acxiom, managing strategic relationships across multiple industries. Justin began a career in client services at Nielsen, progressing from Client Service Executive to Senior Client Service Executive. Educational qualifications include a Bachelor of Commerce in Marketing from the Graduate School of Marketing IMM and advanced studies at the AIM Austrian Institute of Management.