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Arthur van Kooij is a seasoned executive with extensive experience in leading business transformations and driving growth through innovative solutions. Currently serving as CEO and Sales & Marketing Director at GAC Business Solutions since May 2015, Arthur specializes in digital transformation across various sectors including trade, production, and IT. As a Partner at New-BI since January 2015, Arthur focuses on enhancing business intelligence practices for clients. Previously, Arthur held significant leadership roles at ISD Group, overseeing sales and marketing strategies in multiple regions, and was involved in sports administration at Hockey Club Asten Someren. Arthur's academic background includes a degree in Business/Commerce and Marketing from Fontys University of Applied Sciences.