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Rachel Gianfredi is an accomplished marketing professional with extensive experience in product marketing, brand strategy, and channel partnerships. Currently a Principal Product Marketer at G2 and a member of RevGenius and Partnership Leaders, Rachel has previously held roles at Bombora, Sunnyside Consulting, Fluent, and LeadSpend, where notable contributions include developing brand positioning, strategic marketing plans, and account-based marketing initiatives. Rachel’s expertise encompasses managing marketing budgets, optimizing CRM processes, and enhancing market visibility through co-marketing initiatives. A graduate of Elon University with a Bachelor of Science in Business Administration, specializing in Entrepreneurship and Marketing, Rachel also created a social entrepreneurship project focused on promoting healthy choices among students.