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Mr. Falcão is Chief Brand and Communication Officer since 2021, leading the branding and architecture project for the brands that make up the company's portfolio, including open TV, pay channels, streaming and digital products. Graduated in Design, with an MBA in Marketing and Executive Training in Film and TV, he joined the company in 1996, in the subscription channel arm, where he experienced all stages of the creative chain as a digital designer, creative coordinator, head of creation, general manager creative, Communication and Branding Director, until becoming Marketing Director in 2016. Before assuming his current position, he served as Marketing and Operations Director at Globo.