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Laila Lacroix is a seasoned marketing professional with extensive experience in marketing automation and program execution. Currently serving as a Senior Marketing Automation Specialist at G Adventures since December 2022, Laila collaborates with global and regional stakeholders to execute and optimize various marketing initiatives using Marketo. Previous roles include Marketing Automation Specialist at Alcumus - North America, where Laila managed the setup and tracking of numerous marketing campaigns, and Associate Marketing Technology Consultant at Demand Spring, providing execution and optimization support for clients' marketing programs. Laila's foundational experience in marketing operations was developed at TouchBistro, where integration of Marketo with Salesforce was streamlined for multi-channel campaigns. Laila holds an Ontario College Diploma in Business - Marketing from George Brown College, acquired between 2014 and 2018.