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Katina Hersey has extensive experience in programmatic demand management and client success within the digital advertising industry. Currently serving as Sr Programmatic Demand Manager at Fyber since December 2017, Katina previously held roles at LiveIntent, Inc. from July 2013 to December 2017, including Sr Customer Success Manager and Platform Development Manager. Katina's expertise encompasses managing client relationships, optimizing advertising campaigns, and providing technical support for digital products, particularly in email marketing. Earlier roles include Advertising Account Manager and Coordinator, along with internships in grant research and data collection. Katina holds a Bachelor of Arts degree in Sociology and Urban Studies, with a minor in Studio Art from Loyola Marymount University.