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Marjukka Rantala is an experienced Senior Consultant specializing in Strategy & Culture at Futurice since November 2021, with a notable background in fostering innovation culture within organizations. Prior experience includes serving as Innovation Lead at Gofore, where Marjukka co-created strategies and facilitated human-centric, data-driven innovation processes. Marjukka's career spans various roles, including Service Production Lead at Leadin, Business and Service Designer at Projects, and account management positions at MTV Oy and Fiskars Home. Academically, Marjukka holds an MBA in Service Innovation and Design from Laurea University of Applied Sciences and a Bachelor's degree in business administration with a focus on marketing and e-commerce. Marjukka is skilled in design thinking, qualitative research, and co-creation facilitation, contributing valuable insights to enhance customer and employee experiences across industries.