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Maddi Hutchison is a seasoned strategist with extensive experience in brand strategy, UX, and content planning. Currently serving as a Senior Strategist at FutureBrand since May 2022, Maddi has previously held positions such as Strategy Lead at That Thing and Co-Founder of Not Only — But Also, a platform dedicated to empowering young creatives in the industry. Prior roles include strategizing at Made Thought and DesignStudio, where Maddi contributed to significant projects including digital transformations in luxury hospitality and redefining retail futures. Maddi's background also includes freelance work, internships, and early roles in quality assurance and culinary services, supported by a Bachelor of Arts in Graphic Design from Kingston University.