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Gabriel Pacheco is a highly experienced brand strategy consultant with a strong background in leading multidisciplinary teams on full branding projects. Currently a Senior Brand Strategy Consultant at FutureBrand since November 2021, Gabriel works with prominent national and international clients, including Votorantim, Tigre, Banco do Brasil, Yape, and Patria Investments. Prior roles include Brand Strategy Consultant at Ana Couto, where Gabriel contributed to major branding initiatives for clients such as Havaianas and Citroën, and Market Intelligence Analyst at Globo, where analytical insights improved sales storytelling and business opportunities. Gabriel's career began with impactful internships focused on social impact and data analysis at Braskem and Universidade de São Paulo. Educational qualifications include a Bachelor's degree in International Relations from USP and a postgraduate degree in Communication and Marketing ROI Analysis from Escola de Comunicações e Artes (ECA-USP).